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Brand Masters and the Cloud

The cloud will bring some fundamental changes to those businesses that have dominated the IT infrastructure and resources marketplace, and those that will come to prominence. The latter, the coming Brand Masters that most user businesses will turn to, will not be known for their `technology’, which is likely to become a background issue. Instead their brands will come to stand for the completeness of the services they provide in their selected marketplaces – and there will be increasing scope for specialisation in the marketplaces service consumers will be seeking.

If you are interested in contributing to this area of study, or feel the results could help your business, please contact us.