Getting Technology Across

Writing may well be considered an `art form’ but it is also hard work, especially for those with more important tasks on their minds.

Writing about technology can be even harder and more time-consuming. Company executives and technical staff are often too close to see the wood for the trees, often failing to get the important aspects across to target readerships. Marketing and PR staff may have the skills to write about the technology, but are often more profitably employed juggling the many other jobs involved in  developing strategy and messaging, and managing their implementation.

What both need is the availability of a specialist service, one built around the skills of someone who has spent many years writing about the latest developments in high technology, and with a wealth of experience in talking with executives to identify and bring out the important messages behind technology developments.

That skills set is now available to both companies and PR agencies through the Lian James Consultancy.

These services include:

White Papers and Technical Backgrounders HERE

Case Studies HERE

Web Site Copy HERE

Message Development and Validation Workshops HERE

Handling Complexity HERE

Remember: the faster readers gain understanding the quicker they can turn into new customers.