Message Development and Validation Workshops

Every business needs to ensure that the right messages are prepared well in advance of when they will be needed.

Business managers also need to be certain that those messages will stand up to the hard, often harsh scrutiny that comes from journalists and industry analysts who will be the primary delivery vehicle for those messages.

If they are talking about your business and your products in the right way they can have a huge effect on your brand and your position in the marketplace. If they are talking in the wrong way however, the impact can be instant and devastating.

This means that all the front-line management team – those expected to be speaking to the press and analysts – must be able to discuss any message in the same fundamental way. They must be able to sing from the same `hymn-sheet’. It also means that the `hymn-sheet’ needs to be well thought out and constructed, be defendable and, above all, able to generate real interest and desire to know more.

Lian James Consultancy has a wealth of experience and expertise in organising and delivering focussed Message Development and Validation Workshops that help construct the best possible hymn sheets, and test both them and the management that delivers them.

Management teams will learn:

- how to construct messages that are different and interesting to the target market and that can help create positive market perceptions or shift negative ones.

- How to defend messages and make them stick in the mind

- How to identify lines of attack and manage the interaction proactively.

Management teams are handled in small groups that give personal, focussed attention and workshops are either half-day on whole day in duration.

Written analysis opinions on the messages and their efficacy can be provided.

Written assessment reports on individual workshop participants can be provided.